DeNaer, a Danish clothing store, wanted photo and video content for their launch campaign.

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The name “DeNaer” means close ones, and the brand’s goal was to celebrate individuality while keeping all sub-brands within one cohesive universe.

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I developed a consistent visual tone, soft lighting, natural movement, and muted colors,

to tie the sub-brands together while letting each express its own identity.

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I produced eight sets of photos and videos, one for each brand, and then edited a combined brand film for DeNaer, uniting all visuals under a shared narrative.